Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet. It involves various online channels and platforms to connect with customers where they spend much of their time: online. Digital marketing strategies and tactics are used by businesses and organizations to promote their products, services, or brand, and to reach and engage their target audience.
Digital marketing is a dynamic field that continues to evolve with changes in technology and consumer behavior. Successful digital marketers adapt to these changes and stay updated on the latest trends and best practices to effectively reach and engage their target audience in the digital landscape.